In agentic commerce, the agent won’t ask—it will judge
In this Fast Company article, Aurora Insights Founder & CEO Todd James looks at what agentic commerce could mean for retailers. As AI agents take on more of the shopping process, they may increasingly decide not just what to buy, but where to buy it. That shifts competition beyond the customer experience to areas such as price, availability, fulfillment, loyalty and data. The article outlines what retailers should be thinking about now as that shift begins. Originally published in Fast Company.
Artificial Intelligence, Strategy, Retail, Agentic
Sep 20, 2026